Spatialedge

Spatialedge is a location-intelligence platform that turns geospatial data into clear, actionable business maps for retail planning.

How to use Spatialedge

1. Create an account through the Spatialedge dashboard and select the industry template that matches your store format.
2. Upload sales records, competitor addresses and any demographic files you already hold.
3. Choose the visual layer you need—catchment, foot-traffic heatmap or demographic split—and let the engine process the inputs.
4. Drag the interactive radius tool around prospective sites to compare turnover forecasts on the fly.
5. Export the chosen map, including the projected revenue table, straight into PDF or shareable link for your team meeting.

Our rounded take on Spatialedge

What works well

• Quick start: After my first upload, meaningful charts appeared in under five minutes, which meant I could jump into site evaluation the same morning.
• Clear visuals: Colour-coded heat spots and tidy legends made it easy to explain location gaps to colleagues who dislike spreadsheets.
• Smart forecasting: The built-in revenue estimator drew on both my data and public mobility feeds, giving figures that lined up closely with last quarter’s actuals.
• Custom layers: I added local planning zones and crime statistics without any format headaches, something several rivals still struggle with.
• Friendly pricing tiers: Entry level comes with generous map credits, so smaller chains can adopt the tool without a capital-heavy commitment.

Where it still stumbles

• Steep learning curve for formulas: Crafting bespoke scoring rules demands basic SQL knowledge; the help centre gives examples, yet newcomers may freeze at the code prompt.
• Limited partner integrations: Right now only Shopify and Snowflake sync natively, forcing manual CSV drops for anyone on other stacks.
• Mobile view lag: Pan and zoom on an iPad lag behind the desktop experience, making site walks slightly clunky.
• Alert overload: Default notification settings pinged my inbox every hour until I dug through preferences.
• Support time zone gap: Live chat sits on Central European hours, leaving late-night UK questions unanswered until the next morning.

What that means for everyday use

Spatialedge gave me sharper clarity on where to open the next convenience outlet and backed up gut instinct with solid numbers. If your team can spare a few hours to learn the rule builder and you are happy to bridge non-native integrations with scheduled uploads, the gains in speed and visual persuasion outweigh the rough edges. Retail planners looking for slick mobile field work or plug-and-play links with every data warehouse may prefer to hold off until those features mature, yet for desktop-based analysis this platform already saves time and keeps debates grounded in evidence.