Deltia

Deltia is an AI-powered competitive analysis dashboard for marketers.

How to use Deltia

1. Visit the Deltia site and create an account – the free tier lets you trial every core feature for seven days.
2. Add your brand and at least one rival; the platform immediately starts gathering publicly available data.
3. Pick the metrics you care about most: share of voice, ad spend, content topics, or social engagement.
4. Schedule automatic reports so fresh numbers arrive by email each morning.
5. Export charts or raw CSV files for your team, or sync the feed to Google Sheets with the built-in connector.

What I discovered after two weeks

I ran Deltia on three client projects, digging into the sorts of questions that usually eat half a Monday. Below is a quick rundown of everything that went right – and the bits that still need polish.

Advantages

• Clear interface: The home screen lists every tracked brand, a sparkline for each metric, and a helpful “attention” column that flags sudden changes.
• Time saved: Pulling a cross-channel report used to involve five tabs and plenty of copy-paste; now it appears in under a minute.
• Smart alerts: When a competitor launched a new paid campaign last Thursday, Deltia pinged my inbox before the coffee cooled.
• Custom scoring: Weightings can be tweaked, so a content team can focus on topic gaps while a media buyer watches CPM.
• Decent export options: PDF for slides, PNG for social, and raw data if you fancy your own pivot tables.

Drawbacks

• Steep price jump: Moving from the free trial to the starter plan feels painful if you manage only one brand.
• Limited integrations: Right now the tool connects with Google Sheets and Slack; I had to use Zapier for anything else.
• No sentiment analysis yet: Share of voice numbers are handy, but I still need another platform to gauge tone.
• Mobile view struggles: The dashboard loads on a phone, though several charts require horizontal scrolling.
• Support hours: Live chat sleeps outside European office time, so late-night questions wait until the next day.

Closing thoughts

Deltia already trims data-gathering time and shines a light on competitive moves that might otherwise slip past. If the roadmap tackles pricing flexibility, extra integrations, and sentiment tracking, I’ll happily shift more clients across.